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Great packages are still available! Reach over 140 million impressions and have your company included in over $1.3 million in pre-event advertising! For more details, contact Show Director & President Tony Abruscato or via phone at 773-584-6650.
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2009 Media Summary
*A complete report is available upon request.
Marketing & Media Support
The Chicago Flower & Garden Show is strategically supported by marketing in radio, television, print media and web outlets. It is a wonderland of inspiration and learning a tradition among Chicagoans. Navy Pier and downtown Chicago creates thousands of reasons, that all delight the senses, of why your company will benefit from sponsorship of the 2010 Chicago Flower & Garden Show.
The Show's marketing and public relations elements include:
- Radio commercials and promotional support
- Television commercials and promotional support
- Outdoor advertising including digital and static billboards
- Transit advertising including CTA buses and El Trains
- National, Regional and local print advertising
- Online advertising including eblasts to 55,000 opt-in subscribers and website postings on Chicagoevents.com, ChicagoFlower.com, Metromix.com and the websites of the Show's media partners
- Official program guide (50,000) and a special insert into the Chicago Tribune (120,000) the Sunday prior to the show opening
- Comprehensive public relations campaign including media and editorial releases to national, regional and local media outlets
2009 Media Summary
| Media |
Value |
Item |
| Radio |
$118,480 |
279 spots on WGN AM720, plus on-air promotions, online and on-site support |
| Television |
$97,595 |
Chicago Tribune and various local regional publications |
| Print |
$606,358 |
138 spots on NBC5 and rotating banners (NB5.com); 563,312 impressions |
| Outdoor |
$25,000 |
2 Digital and 2 static billboards |
| Transit |
$90,010 |
CTA El trains and CTA buses |
| Electronic |
$100,200 |
eBlasts, website promotions |
| Public Relations |
$134,052 |
comprehensive campaign by Sheila King Public Relations |
| Navy Pier |
$265,000 |
print ads, radio, television, wrapped trolleys, on-site signage branded pay-stations, American Airlines branded terminal at O'Hare Airport |
| Print Materials |
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15 million branded Diet Pepsi cans, 30,000 postcards, 250,000 direct mail inserts, 65,000 show tickets, 30,000 show bags, 130,000 show guides, 196 branded garments |
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