Chicago Flower Show




Join companies like:



who have recognized that they can reach their primary audience through partnership with the Chicago Flower & Garden Show. 

Event sponsorships, especially of one as rich in history as the Chicago Flower & Garden Show, galvanizes a relationship with the consumer by associating your brand with the emotions that the event evokes.

Our marketing, social media, onsite opportunities and earned media success further helps to promote your brand to a loyal consumer base; while demonstrating your support of an iconic Chicago event.

For more details, contact Show Director
Tony Abruscato
or via phone at 312-241-1249.

Opportunities exist to align your brand with this Chicago tradition!

The roots of the Chicago Flower & Garden Show can be traced as far back as 1847!  The Show, held each March at Chicago's Navy Pier (March 12-20, 2016), is an experience for the senses, invoking memories of spring after a typically long and cold Chicago winter.

The Show offers a direct handshake to both suburban (70%) and urban (30%) females (35-54). It has comprehensive marketing and public relations programs, onsite marketing, lead generation, sales and an opportunity to create retail lead-in and -out programs; it's great for new product rollouts, as well as, green and sustainable products or companies looking to promote their environmental and/or sustainable programs.

Presented by Mariano’s, the Chicago Flower & Garden Show creates an experience that the attendee will never forget by presenting realistic, as well as DIY solutions to inspire, educate and motivate the next generation of gardener. It is where consumers and gardeners alike come to see the latest that the industry has to offer. Consumers want more from the people that ‘sell' them ‘things’ - they want an experience; and the Chicago Flower & Garden Show creates an emotional and physical experience that galvanizes the consumer with those who support it. 

Local landscape designers, builders and suppliers create realistic solutions within feature gardens and displays that inspire and demonstrate to attendees the possibilities for their own gardens, yards or balconies—It is a visual shopping tour of gardening, greening, floral and home-related ideas.

The theme CHICAGO IS will treat upwards of 40,000 gardening enthusiasts and newbies alike to the sights, scents and sounds of feature gardens with blooming perennials, annuals and trees while water features rustle throughout the Festival Halls of Chicago’s acclaimed Navy Pier.

In addition to main attraction - the Display Gardens - the show features:  

  • Gardening Live Stage and Seminar Series  - A continued focus on educational, interactive workshops and seminars by leading industry professionals
  • Garden Gourmet Stage - Cooking demonstrations by top Chefs in a garden setting
  • Kid’s Activity Garden - Hands-on fun and learning for future gardeners and gardening consumers
  • Photography Competition – A judged exhibit by amateur photographers
  • Tablescapes Exhibit  - Cutting-edge ideas for the dining table presented by leading interior and floral designers
  • Art of Floral Exhibit  - Stunning interpretive floral designs by the American Institute of Floral Designers paired to pieces of artwork
  • The Marketplace - A shopper’s paradise with over 100 exhibitors of green-industry and related goods and services
  • National Cake Decorating Competition - presented in conjunction with the Retail Bakers Association of America. 
  • Evening in Bloom  - a charity VIP preview event that provides a sneak peek of the Flower & Garden Show prior to opening to the public.  Proceeds benefit local greening and charitable organizations.

The Chicago Flower & Garden Show offers you a direct handshake opportunity with your primary target market.

Media and Marketing Support The Chicago Flower & Garden Show is strategically supported by marketing in radio, television, print media and web outlets.It is a wonderland of inspiration and learning a tradition among Chicagoans. Navy Pier and downtown Chicago creates thousands of reasons, that all delight the senses, of why Your Company will benefit from sponsorship of the 2014 Chicago Flower & Garden Show.The Show’s marketing and public relations elements include: 

  • Comprehensive public relations campaign consisting of media and editorial releases to and placements with national, regional and local media outlets
  • Radio commercials and promotional support
  • Television commercials and promotional support 
  • Outdoor advertising digital billboards
  • Transit advertising including CTA buses, El Trains and platforms
  • Regional and local print advertising support by The Daily Herald, Natural Awakenings, Birds & Blooms, Chicagoland Gardening Magazine and others
  • Online advertising including an eNewsletter to 25,000 opt-in subscribers and website postings on, the Show’s media partners, and through social media (8,300 Facebook)
  • Official program guide
  • Pre-promotion publicity with Greater North Michigan Avenue Association’s Magnificent Mile Lights Festival.
  • Navy Pier year-round and/or seasonal displays, sponsor-specific activations and targeted promotions (Winter Wonderfest and other Pier sponsored events)  


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