Chicago Flower Show

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Join companies like:

  

                                           
 

who have recognized that they can reach their primary audience through partnership with the Chicago Flower & Garden Show.

 

Event sponsorships, especially of one as rich in history as the Chicago Flower & Garden Show, galvanizes a relationship with the consumer by associating your brand with the emotions that the event evokes. Our marketing, social media, onsite opportunities and earned media success further helps to promote your brand to a loyal consumer base; while demonstrating your support of an iconic Chicago event.

 

For more details, contact Show Director Tony Abruscato or via phone at 312-241-1249.

   

Opportunities exist to align your brand with this Chicago tradition!  

The roots of the Chicago Flower & Garden Show can be traced as far back as 1847!  The Show, held each March at Chicago's Navy Pier (March 14-22, 2015), is an experience for the senses, invoking memories of spring after a typically long and cold Chicago winter. 

The Show offers a direct handshake to both suburban (70%) and urban (30%) females (35-54). It has comprehensive marketing and public relations programs, onsite marketing, lead generation, sales and an opportunity to create retail lead-in and -out programs; it's great for new product rollouts, as well as, green and sustainable products or companies looking to promote their environmental and/or sustainable programs.

Guests of the Show are treated to the sights, scents and sounds of feature gardens with blooming perennials, annuals and trees while water features rustle throughout the Festival Halls of Chicago’s acclaimed Navy Pier. Local landscape designers and builders create realistic solutions within their feature gardens and displays that inspire and demonstrate to attendees the possibilities for their own gardens, yards of balconies. 

The Show is supported by the Chicago Department of Cultural Affairs and Special Events, Choose Chicago, the Greater North Michigan Avenue Association, Streeterville Chamber of Commerce, Chicago Gateway Green, Navy Pier and others. These organizations recognize the impact that this show has on Chicago's economy during the 1st Quarter and its intrinsic value to Chicago.   

In addition to main attraction - the Display Gardens, the show features:  

  • An strong focus on educational, interactive workshops and seminars by leading industry professionals on the Gardening Live Stage 
  • Cooking demonstrations by top Chefs on the Garden Gourmet Stage 
  • Children’s programming in the Kid’s Activity Garden 
  • A display by amateur photographers in the Photography Competition
  • Cutting-edge ideas for the dining table presented by leading interior and floral designers in the Tablescapes Exhibit 
  • A shopper’s paradise with over 100 exhibitors of green-industry and related goods and services in the The Marketplace 

 

The Chicago Flower & Garden Show offers you a direct handshake opportunity with your primary target market.

Audience By the Numbers: 

  • 40,000 Active Consumers
  • 70% Female Ages 35-54 primary  25-54 secondary

  • 70% Suburban Audience

  • 30% Chicago Audience

  • 25,000 Opt-in Database Members

  • 8,300 FaceBook Followers

  • $1.2 million in paid and earned media and public relations values

 

Media and Marketing Support

The Chicago Flower & Garden Show is strategically supported by marketing in radio, television, print media and web outlets.It is a wonderland of inspiration and learning a tradition among Chicagoans. Navy Pier and downtown Chicago creates thousands of reasons, that all delight the senses, of why Your Company will benefit from sponsorship of the 2014 Chicago Flower & Garden Show.The Show’s marketing and public relations elements include:

  • Comprehensive public relations campaign consisting of media and editorial releases to and placements with national, regional and local media outlets
  • Radio commercials and promotional support
  • Television commercials and promotional support 
  • Outdoor advertising digital billboards
  • Transit advertising including CTA buses, El Trains and platforms
  • Regional and local print advertising support by The Daily Herald, Natural Awakenings, Birds & Blooms, Chicagoland Gardening Magazine and others
  • Online advertising including an eNewsletter to 25,000 opt-in subscribers and website postings on ChicagoFlower.com, the Show’s media partners, and through social media (8,300 Facebook)
  • Official program guide
  • Pre-promotion publicity with Greater North Michigan Avenue Association’s Magnificent Mile Lights Festival.
  • Navy Pier year-round and/or seasonal displays, sponsor-specific activations and targeted promotions (Winter Wonderfest and other Pier sponsored events)
  • Secondary event promotional opportunities with the new Chicago Flower & Garden Show at the Lake County Fair.  Held the 3rd week of July this 86 year-old event hosts 100,000 attendees and a summer extended promotional period

 

 

 
 
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