Reach your #1 Target Market! 

The Chicago Flower & Garden Show being held March 10-18, 2012, is an experience for the senses, invoking memories of spring after a typically long and cold Chicago winter. The more than 50,000 guests of the Flower & Garden Show are treated to the sights, scents and sounds of feature gardens with blooming perennials, annuals and trees while water features rustle throughout the Festival Halls of Chicago’s acclaimed Navy Pier.

Local landscape contractors and designers create feature gardens and displays that inspire and demonstrate to attendees the possibilities for their own gardens, yards and balconies. Seminars and horticultural experts are on hand to educate visitors of all ages. And the entire show is built to motivate people to create or improve their own personal green spaces as well as greening the environment we all share.

The Chicago Flower & Garden Show is strategically supported by marketing in radio, television, print media and web outlets. It is a wonderland of inspiration and learning a tradition among Chicagoans. Navy Pier and downtown Chicago creates thousands of reasons, that all delight the senses, of why Your Company will benefit from sponsorship of the 2012 Chicago Flower & Garden Show.   

The Show’s marketing and public relations elements include:

• Radio commercials and promotional support by Hubbard Radio Group - The Mix 101.9, The Drive 97.1 and Chicago’s Rewind 100.3  
• Television commercials and promotional support by NBC 5 Chicago
• Outdoor advertising digital billboards
• Transit advertising including CTA buses, El Trains and platforms
• Regional and local print advertising support by The Chicago Tribune, Make it Better, Chicagoland Gardening Magazine and others
• Online advertising including eNewsletter to 11,000 opt-in subscribers and website postings on ChicagoFlower.com, Metromix.com and the websites of the Show’s media partners
• Official program guide (50,000)
• Comprehensive public relations campaign including media and editorial releases to national, regional and local media outlets

Audience By the Numbers:

•  50,000 Active Consumers

•  70% Female Ages 25 - 54

•  50% Suburban Audience

•  50% Chicago Audience

•  11,000 Opt-in Database Members

•  2,750 FaceBook Followers 

• $1.6 million in media & public relations values

Marketplace Participation
Participation is subject to review and approval and is not guaranteed. Applications are now being accepted.

For more information on the 2012 Market Place, email Suzette Sauriol. Or by phone, 312-595-5445.

Click Here to Download an Application

Marketplace Guidelines
Our process for new vendor selection begins with product review. Primary consideration for space is given to vendors who feature a product or product line that is horticultural in nature or garden-related in the following five categories.

Primary consideration is also given to those businesses representing green or sustainable products.

Horticulture (Plants, Bulbs, Cut Flowers, Herbs, Dried Flowers)

Garden Accessories (Outdoor Furniture, Garden Art, Tools & Accessories)

Home Accessories (Décor for Home featuring flowers or of Horticultural Origin or Function)

Botanical Art (Original Paintings, Prints, Pressed Flower Art)

Jewelry (Featuring Floral Designs)